What is your open rate? Is your head in the sand?

Thought I would ask you that I was checking mine to see how my email list is engaged or do they think I suck?

Funny I was just thinking of that myself and got my VA to check out how I am doing this is what the comment said:

“The person’s open rate was 24% which is huge! At scale the best marketers in the world average 10% or less. But open rates really mean nothing. All that matters is engagement. I’d much rather have a 1% open rate with big engagement than even a 100% open rate and zero engagement. Great job though! Means you are doing something right.”

My question to you is what is your open rate TODAY? Comment below if you know it or contact me if yours suck and we can turn this around.